Day 2 :Brand Disloyalty
It is extremely easy to become a “creature of habit”. Examine the products / services that you pay for. Are you brand loyal or brand disloyal? Are you basing your purchases on price and value or habit and repetition?
Before continuing, it is important to note that there are times when it pays to buy the more expensive version of a particular product. But, for most situations, I have found that “generics rule”. Consider making the switch to to a different version of a product if you can get “more for less”.
Being Brand Disloyal doesn’t necessarily mean that you have to buy generics. If you are smart and patient, you might be able to use coupons and discounts to buy brand-name products. The key is to be totally Brand Disloyal while always looking for the true value of a product or service.
Have you considered using:
A different shampoo, toothpaste, deodorant, or other like product?
A new dry cleaner, insurance agent, gas station, grocery store, or restaurant?
A new author, website, or library?
The key is to embrace the fact that change can be a good thing. Final words? Why are you using the products and services that you are using? Are you making fiscally responsible choices? Have you even given these things any thought? True progress begins when we examine why we are doing what we are doing and then choose to change those behaviors that are not adding value to our lives.
If you have a suggestion for how we can exchange one brand for another and save money, leave a comment. If you are a blogger, write a post about brand disloyalty and contact me. I’ll be more than happy to link to your post.