If you are enrolled in Kroger’s Baby Club rewards programs, be sure to check your mail. I just received a letter from them, notifying me that they have decided to end their current Baby Club program, effective yesterday. Inside the letter was a coupon, equal to the value of my current points balance – in my case $10. I am a little disappointed with the fact that the program has been discontinued, but thankful for the $10 coupon.
As I have mentioned before, I actually enjoy shopping for groceries. I use my grocery store price book to track the prices at Kroger, and I have noticed a definite uptick in prices over the last year, especially for their store-branded items. The Baby Club was a nice way to save a few bucks, and now that it has been discontinued, I may decide to look for a new grocery store of choice.
As a final note, the last line in the letter from Kroger did mention that they will be sure to send special offers to my family. My hope is, and only time will tell, that the coupons they send will compensate for the loss of the rewards program. We shall see.